‹   Back to news page

Sustainable Ice Hockey


For the first time we are collaborating with a Finnish sports team.

Blues Juniors, one of the leading and most successful Finnish junior ice hockey clubs in the 2000s, is aiming to switch to jerseys made with recycled materials. Blues Juniors will be the first Finnish ice hockey club to play in “sustainable jerseys”. The club is partnering with Coca-Cola Finland, whose corporate responsibility programme is largely focusing on the “new life” of the bottle. Touchpoint Oy, one of the leading circular economy companies in Finland, will be producing the new sustainable jerseys.

“Of course, ice hockey is the core of our operations, but we are also working in different ways to express for example our rearing responsibility. We are actively working with schools to combine studying and this demanding sport to make sure that both are winning. By switching to jerseys made with recycled materials, we demonstrate our environmental responsibility”, noted Pekka Soini, the chairman of Blues Juniors. 

“Coca-Cola works to improve technologies and projects, that ensure recycled materials can be utilized in the company’s drink packaging, as well as in other products. We encourage all consumers to recycle their bottles with caps, which is why we are involved in this Blues Junior’s forerunner project. It is a considerable and concrete action promoting sustainability”, says Thea Natri of Coca-Cola Finland.

“TouchPoint is extremely excited about this new breakthrough. We compliment Blues Juniors for their understanding and courage to set out to lead the way for other clubs and sports. As a pioneer in our field, we know that sustainable development needs action, not speech. Based on this way of thinking, Touchpoint Oy was also born”, says Outi Luukko, CEO of Touchpoint Oy.

“We are enormously proud to have partners who are pioneers in their industry. This gives value to the important work that we do, not only on the ice but off it as well in order to benefit our community”, says Pekka Soini the chairman of the Blues Juniors. 

Additional information:

Pekka Soini, Chairman of Blues Juniors
tel. +358 40 042 7834

Thea Natri, Public Relations and Communication of Coca-Cola Finland
tel. +358 40 528 9777

Outi Luukko, CEO of TouchPoint Oy
tel. +358 40 040 6083

Blues Juniors ry

Over 1300 game passes
Over 30 teams in each age and skill groups
About 100 coaches
4 NHL drafts in summer 2018
5 SM-league contracts in spring 2019
One of the most successful clubs in 2000s 

Coca-Cola Finland

Coca-Cola is the world’s leading soft drink producer, with essentials values in well-being and responsibility. 

Did you know that part of the Coca-Cola’s plastic bottles is made from plants? Coca-Cola was the first company in the world that managed to replace part of the oil-based materials in the recyclable PET-bottles with plant raw-materials. Additionally, the half-liter bottle named “PlantBottle” is added with recycled plastic and it is available in your corner store. In Finland, Coca Cola drinks are produced by Sinberyschoff Oy.

Touchpoint Oy

Touchpoint Oy is 2008 established Finnish company providing workwear services. Since the beginning, the company has been a forerunner in finding ecological and sustainable solutions. www.touchpoint.fi / Twitter @Touchpoint_FI / Facebook @touchpointoffice / Instagram @touchpointfi